We’ve had a year where we’ve embraced change, we’ve tried new things, we’ve met new people. And most importantly we’ve had the pleasure of working with so many truly lovely clients, who were also looking to try something new.
It’s been a year that starts and ends with ‘redefining media’. Redefining has always been at the heart of Carat’s proposition. And this year we spent a lot of time thinking about what this really means. Is it relevant? What should it mean for our clients. How do we make it real? Our conclusion?
Redefining Media has never been more relevant, critical, or true. We’ve made redefining media real – a base for the new media agency model.
A #reset mindset that means we bring together the right mix of specialists, strategists and planners to connect with China’s savvy and selective consumers.
A #reset approach to media investment that is pushing forward to deliver precision at scale.
Simplicity in the age of complexity.
So, as we get ready to jump into 2018, here’s a quick look back at some of the #reset topics we’ve been talking about over the past 12 months;